Look, let's just get this out of the way. I've been doing this marketing thing for small businesses since 2010, and if I hear one more guru tell a coffee shop owner to "just create a viral TikTok," I might actually lose my mind. It’s advice that sounds great from a stage but is completely useless when you're the one trying to make payroll on Thursday.
I remember this one client, a fantastic little bakery in Minneapolis I started with last year. They were getting absolutely fleeced on Facebook ads. Spending something like $50 a day to get a handful of likes and maybe, maybe one new customer a week. They were frustrated, burning cash, and about to give up on marketing entirely. That's the kind of stuff that drives me nuts. Because the problem isn't their product-their croissants are incredible-the problem is their approach. They were shouting into the void.
We needed to stop shouting and start a conversation.
Here's the thing. Most marketing advice is built for companies with teams of people and buckets of cash. It assumes you have a graphic designer, a copywriter, a video editor, and a data analyst on call. Who has that? Honestly? The businesses I work with are run by people who are also the head baker, the lead salesperson, the HR department, and the janitor.
They don't have time to "build a brand narrative across multiple touchpoints." They have, like, 30 minutes on a Tuesday afternoon to do something that actually gets people in the door.
This is where the whole idea of gamification comes in. And yeah, I know, it sounds like another annoying buzzword. I thought so too back in 2015 when I first started digging into it. But when you strip away the corporate-speak, it’s basically this: make your marketing fun. Instead of begging for an email address, you're letting someone win a prize. It's a psychological shift from "taking" to "giving." It just works.
I’ve tested pretty much every tool out there-Gleam. io, Woobox, you name it. They all have their place, but for the kind of clients I work with, they’re often too complicated or too expensive. Faisco hit a sweet spot for me. It’s practical. It's fast. And frankly, it gets results without a three-month setup process.
I'm not just saying that. I have the receipts.
You see the pattern? We’re not reinventing the wheel. We’re just making the "ask" more engaging.
Faisco has a bunch of these game types, but here’s what I typically recommend:
Okay, so everyone asks me about Gleam. And listen, Gleam. io is a solid platform. It’s powerful. It’s also, in my experience, total overkill for 90% of small businesses. Their basic plan starts at $39/month and it can get complex pretty quickly. You can get lost in the settings.
Faisco, on the other hand, gives you the core functionality you actually need at a much more reasonable price, and it’s just... easier. I mean, I can have a client's campaign concepted, built, and live in under 10 minutes. With Gleam, I'm usually blocking off at least an hour to get all the entry methods and details just right.
Plus, Faisco's integration actually works. They understand that a campaign needs to feel native on Facebook, Instagram, and TikTok. It's not just a clunky link you share everywhere. That little detail makes a huge difference in how people interact with it.
Is Faisco some kind of magic button that will solve all your problems? Of course not. But is it a ridiculously effective tool that lets you compete without a massive budget? Absolutely.
The businesses I work with, the ones that commit to running one of these campaigns a month, typically see a 200-400% increase in social media followers and a 150-300% growth in their email list within the first month or two.
Not because the tool is magic. It's because the strategy is sound. You're giving people a fun, low-commitment way to engage with you. You're giving them a reason to hand over their email or follow your page. You're not just begging for it.
So here's my advice. Don't go signing a year-long contract. Just try one. Pick a holiday coming up-any holiday. Use one of Faisco’s pre-built templates. Set up a simple "Scratch Ticket" game with a decent prize (like a $50 gift card). Run it for two weeks.
It'll cost you very little time, very little money, and I'm willing to bet the results will make you a believer. You just have to stop marketing like a Fortune 500 company and start marketing like a smart, scrappy business owner.
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