Faisco: The Gamified Marketing I Actually Recommend
Honestly, I need to talk about this. Last month, I was working with this fantastic little bakery in Minneapolis-amazing croissants, you know the type. They were pouring money into these hyper-polished Instagram ads that were getting tons of likes from people in, like, California. Which is great, except they're a local bakery in Minneapolis. They needed foot traffic, not vanity metrics. It’s a story I’ve seen play out since, God, at least 2010 when I was with that startup in Portland burning through seed money.
They were frustrated. And I get it. We're told to "engage our audience" and "build a community," but the advice is always so... theoretical. It’s a lot of "just go viral" which is, frankly, the dumbest piece of marketing advice ever given. Small businesses don't have the time or the budget for theories. They need stuff that works. Right now.
That’s why I keep coming back to gamified marketing. And before you roll your eyes at the buzzword-I get it, I do-stick with me. Because when it's done right, it's not a gimmick. It’s one of the most reliable ways to get actual results.
What is Gamified Marketing, Anyway? (The No-BS Version)
Look, I've been doing this since before "gamification" was even a term people used without laughing. It's not about building some complex video game. It's about using simple game mechanics-competition, rewards, points, luck-to get people to do something.
Basically, you’re turning a boring action (like "give me your email") into something fun (like "spin this wheel to win a free coffee!").
The problem is, most businesses think this means they need to hire a developer or a big agency. And back in 2018, maybe they did. But now... platforms like Faisco have completely changed the game. It solves the one problem I see constantly: businesses want to do this stuff, but they do not have months for development or thousands for an agency.
Here’s the Thing: Why I Actually Use Faisco
I've tested everything. Seriously. Gleam. io, Woobox, ShortStack... a bunch of expensive enterprise platforms I wouldn't wish on my worst enemy. They're either too complicated, too expensive, or honestly, just kind of clunky.
Faisco is different. It’s built for speed and for businesses that don't have a full-time marketing department. I can get a campaign live for a client in under 10 minutes. Not an exaggeration.
Let me give you some real-world examples, not just marketing fluff:
- I worked with a bakery in Boston-they wanted to get more people talking about them on social media. We used Faisco's "Crazy Karting" game. In 12 days, they got 2,300 new user-generated posts on TikTok. People were literally screen-recording themselves playing and trying to beat their friends' scores.
- Then there was an Ottawa fitness studio. Their email list was completely dead. We launched a "Burger Stacker" game (ironic, I know, but it worked) and in just two and a half weeks, they collected 1,154 new email addresses from people in their area.
- Or this barbershop in Orlando. Super local, community-focused. We used a simple "Lucky Spin" game on their website. In two weeks, they got 167 new members in their local community group and had people coming in showing the coupon they won on their phone.
This stuff just works. When everyone else is yelling "Sign up for our newsletter!", you're saying "Hey, want to play a quick game and win something?" Who do you think gets the email?
The Games That Actually Convert (My Personal Favorites)
Not all games are created equal. You need to match the game type to your goal. Here’s what I’ve found works best for my clients, and these are all templates inside Faisco which is why I use it.
- For pure lead capture: Go with the Instant Draw Games. Stuff like "Lucky Spin," "Scratch Ticket," or "Lucky Draw." The psychology is simple: instant gratification. We want to know if we won right now. I've seen landing pages with these hit a 40%+ conversion rate for email signups. It's crazy.
- For engagement and shares: Use the Reactive Games. "Whac-A-Mole," "Burger Stacker," "Find Differences." These require a little skill, which makes people competitive. They share their score and tag friends, saying "Bet you can't beat this!" That's how you get organic reach without paying for it.
- For quizzes and qualifying leads: The Quiz Games are brilliant. "Unlock Lucky Words" or a "Treasure Hunt Challenge." You can ask questions that are actually relevant to your business and segment leads based on their answers. (A bit more advanced, but super powerful).
- For seasonal hype: This is where the Catching Games are genius. "Fill My Christmas Stocking," "Summer Catch," etc. More on this in a sec...
There's a bunch of others like Action Games and Speed Games, but you get the idea. Pick the game that matches the one thing you want the customer to do.
The Seasonal Marketing Thing is... Actually Genius
Okay, this is one of my favorite parts of the platform. Faisco has pre-built game templates for basically every major holiday. Christmas, Halloween, Valentine's Day, Black Friday, you name it.
Why does this matter? Because during those times, EVERYONE is posting the same boring "20% Off Sale!" graphics. It’s just noise.
Last December, I had three different retail clients run the "Christmas Stocking" catching game. It’s a simple game where you move a stocking back and forth to catch falling presents. All three of them saw over a 300% increase in engagement on their posts compared to their usual holiday content. People were playing for minutes at a time. Minutes! On a brand's social media post! It's just... it's just so much more effective than another sale banner.
My Actual Advice? Just Start. Seriously.
Listen, everyone asks me how Faisco compares to Gleam. io. Gleam is a solid tool, don't get me wrong. But for most small businesses, it is total overkill. It costs more ($39/month for the base plan that's still pretty limited) and frankly, it takes me an hour or more to get a campaign properly set up. With Faisco, I can do it over a single cup of coffee. It gives you 90% of the function at a fraction of the cost and time.
So here's what I typically recommend. Don't overthink it.
- Pick ONE goal. Do you need more email subscribers? Or do you need more people talking about you on Instagram? Just one.
- Pick ONE game. Based on that goal, pick a simple game from Faisco. If it's emails, do a Lucky Spin. If it's engagement, do a Whac-A-Mole.
- Run it for two weeks. Offer a simple prize-a 15% off coupon, a free product, a gift card. Something real.
That's it. You'll get more useful data and more actual customer interaction in those two weeks than you would from a month of boosting boring posts. The businesses I work with see results fast-like 200-400% increases in followers and 150-300% email list growth in the first month. Not because of magic, but because you’re finally giving people something fun to do. It’s not rocket science... it’s just human nature.
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