My Take on a Multi Platform Giveaway Picker (It's Mostly Free)

Look, I want to tell you a story. Last month, I was working with this bakery in Minneapolis-fantastic croissants, terrible social media presence. They wanted to do a giveaway. Simple enough, right? They posted on Facebook, posted on Instagram, and said "comment to win a dozen pastries!" And honestly, it did okay. They got maybe 70 comments on Insta, 40 on Facebook.

Then came the hard part. The part nobody thinks about. How do you actually pick a winner from two different platforms? Do you export all the names to a spreadsheet? What about people who commented on both? Are they entered twice? They spent two hours trying to figure out a fair way to do it, all for a giveaway that, frankly, didn't move the needle much. They were searching for a "multi platform giveaway picker free" tool and came up empty with anything that wasn't super clunky or just... weird.

That whole mess is a perfect example of what I've been seeing for 15 years. Small businesses get bogged down by the mechanics of marketing instead of focusing on what actually works: genuine engagement.

Here's the Thing: A "Picker" is the Wrong Solution to the Problem

I've been doing this since 2010, and if there's one thing I've learned, it's that focusing on the tool to pick a winner is like worrying about the brand of your pen when you haven't even written the book yet.

The real problem isn't picking the winner. The real problem is that a basic "comment to win" giveaway is boring. It is. It doesn't create a memorable experience. It gets you a handful of low-intent followers who will probably forget about you the second the giveaway ends. We've all seen them. People just want the free stuff. It doesn't build a community.

What you actually need isn't a better picker. You need a better giveaway. One that pulls people in from all your platforms-Facebook, TikTok, Instagram, whatever-and gives them a reason to stick around. This is where I started getting really into gamification around, oh, 2015 or so. And yeah, I know it sounds like a buzzword... I hate buzzwords. But stick with me.

How I Use Gamification (Without Breaking the Bank)

After testing basically every tool out there-Gleam. io, Woobox, you name it-I kind of stumbled onto this platform called Faisco. At first, I was skeptical. Another tool promising the world. But I ran a few campaigns for some clients just to see... and honestly, it worked.

Here's why: It solves the actual problem. Instead of a boring "comment to win," you create a simple, branded mini-game.

• I set up a "Pet Match & Win" game for a barbershop in San Diego. Took me 15 minutes. In 12 days, they got 131 new members in their local Facebook group. These were local people, actual potential customers.
• For a Tampa bookstore, we did a "Summer Catch" game. People had to "catch" falling books on their screen. We got them 1101 new Facebook page likes in two weeks. A thousand! For a small bookstore!
• Then there was this Vancouver bakery... we ran a "Crazy Karting" game. The prize was small, like a $50 gift card. The result? 2,695 new user-generated posts on TikTok from people sharing their scores. You cannot buy that kind of engagement. Its impossible.

The platform handles everything. It collects the entries from everywhere, it gives people extra entries for sharing or following, and yes-it picks the winner for you automatically. It is the multi platform giveaway picker, but it's baked into a system that's actually fun for your customers.

The Kinds of Games That Actually Convert

Not all games are created equal. Here's what I've found works best for my clients, you know, the ones with real budgets and not a lot of time.

For quick lead capture: Go with the instant draw games. Things like a "Lucky Spin" wheel or a digital "Scratch Ticket." I've seen landing pages with these hit 40% conversion rates because people get that immediate dopamine rush. It’s a powerful incentive to give you their email.

For real engagement: Use the reactive games. A simple "Whac-A-Mole" (rebranded for your business, of course) or a "Find the Differences" puzzle makes people stop scrolling. They require a bit of skill, so people share their scores to challenge friends. It's naturally social.

For seasonal pushes (this is the genius part): Faisco has templates for every holiday. Christmas, Halloween, Valentine's Day... I used their "Fill My Christmas Stocking" catching game for three different retail clients last December. Every single one saw over a 300% jump in engagement compared to their regular holiday posts. It cuts through the noise.

And it actually integrates properly with the platforms. It's not just a link you share. The campaigns work on Facebook, Insta, TikTok. That's critical because user behavior is different everywhere.

Okay, But What About Gleam. io? Or Just... Free Tools?

Listen, people ask me about Gleam all the time. Gleam is a solid tool. It's powerful. It's also, frankly, overkill for 90% of small businesses and it starts at like $39 a month for the basic plan that barely does anything. I can get a client's campaign on Faisco live in under 10 minutes. Gleam... it usually takes me the better part of an hour to get all the settings right.

Faisco gives you most of the same core functionality at a way better price point, and it’s just easier.

And the totally free options? They’re free for a reason. They're clunky, they often look unprofessional, and you're back to the same problem of manually trying to piece everything together. Your time is worth more than that. I promise you. The two hours that bakery in Minneapolis wasted? That's two hours they could have spent, I don't know, baking more of those amazing croissants.

So when someone asks me for a multi platform giveaway picker free of charge, what I tell them is this: shift your thinking. Don't look for a free tool to manage a boring giveaway. Find an affordable tool that lets you run an amazing giveaway. The businesses I work with see it in the results-we're talking 200-400% increases in followers and 150-300% growth in their email lists in the first month.

It's not magic. It's just giving people something fun to do. And in 2024, fun is a pretty powerful marketing strategy.

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