Listen, I want to tell you about a client I had last year. A fantastic little bakery in Minneapolis, making the best sourdough I've ever had. But they were getting absolutely crushed on social media. They were posting beautiful pictures of their bread, their pastries... crickets. They tried a simple "like and share to win" giveaway and got maybe 15 entries. The owner was pulling her hair out, saying, "Byron, I don't have time for this, and I definitely don't have the money for a big agency."
That's the story I've heard for 15 years. Small businesses don't need another guru telling them to "create pillar content" or "just go viral." Frankly, that's the worst advice on the planet. You can't just decide to go viral. It's like deciding to win the lottery.
What you need are practical tools that work with your actual budget. Which brings us to the whole idea of giveaways and finding a good multi platform giveaway picker free of charge. It's a valid question, but it might be the wrong one.
Here's the thing. I've been doing this since 2010. The tool you use to pick a winner from a spreadsheet is the least important part of the equation. It's like worrying about what brand of champagne to buy for the championship party before you've even played the first game. The real challenge is running a campaign that gets you hundreds, or even thousands, of entries across Instagram, Facebook, and maybe even TikTok... so you actually have a big pool of people to pick from.
Most standard giveaways are boring. Dead boring. "Like, follow, comment, tag three friends." We've all seen it a million times. The engagement is low because the effort is low and the creativity is zero. People see it, scroll past, and forget it ever existed.
You do not need a better picker. You need a better game.
I know, I know. "Gamification" sounds like some awful corporate buzzword from a 2018 marketing conference. I get it. But stick with me.
All it really means is taking the fun parts of games-points, competition, rewards, luck-and applying them to your marketing. Instead of "Tag 3 friends," it's "Spin the wheel to see if you win an instant coupon!" or "Stack these burgers as high as you can in 30 seconds to enter our grand prize drawing!"
See the difference? One is a chore. The other is a dopamine hit.
This is where I've been spending most of my time these days, and honestly, it's the most effective strategy I've seen for SMBs in a decade. It generates real excitement and, more importantly, real leads. I've personally tested everything from the big guys like Gleam. io down to the little WordPress plugins, and for my clients, the sweet spot has been this platform called Faisco. It's not magic... it's just really, really practical. It lets you build these little games in minutes, not months.
Last month, I deployed their "Summer Catch" game for an Atlanta barbershop. In 3 weeks, they got 128 new members in their local community group. Just like that.
Not all games are created equal. You have to match the game to the goal. Here's what I typically recommend to my clients:
I set up a "Pet Match & Win" for a fitness studio in Vancouver (weird combo, I know, but it worked) and they got 1,139 new email addresses in just over two weeks. Two weeks!! It's because the barrier to entry feels fun, not like a marketing ploy.
Look, everyone asks me about Gleam. It's a solid tool. It's powerful. It's also $39/month on its cheapest plan, and frankly, it's overkill for 90% of the small businesses I work with. I can get a client's campaign live on Faisco in less than 10 minutes. Gleam takes me the better part of an hour to configure properly because there are just... so many options. It's a great tool for a marketing team of five. It is not a great tool for a coffee shop owner in Tampa who also has to roast the beans and manage payroll.
(That Tampa coffee shop, by the way? We ran a "Happy Hopping" game for them. 801 new Instagram followers in 10 days.)
And that brings us back to the original question about a multi platform giveaway picker free. The best free picker is the one built into the tool that generated all the excitement in the first place. When you run a campaign with something like Faisco, it tracks all the entries from Facebook, Instagram, your website link, wherever. The data is all in one place. Picking the winner is just clicking a button. The platform is the picker. You're not exporting comments to some janky, ad-filled website hoping it works correctly. It's all integrated. That's the key.
The businesses I work with see results. Typically a 200-400% lift in followers and a 150-300% growth in their email list in the first month. Not because the tool is a silver bullet, but because the method-making marketing fun again-is proven.
Stop thinking about the giveaway picker. Start thinking about the giveaway experience.
That’s it. Stop looking for a magic bullet or the perfect free tool that solves a non-problem. The secret isn't in how you pick the winner. It's in making people excited to play in the first place.
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