Honestly, I need to tell you about this bakery in Minneapolis I started working with last month. Great people, amazing sourdough, but their marketing was... well, it was basically just posting photos on Instagram and hoping for the best. They'd tried running a few Facebook ads, spent a couple hundred bucks, and got exactly three new customers to show for it. They were convinced "online marketing" was a scam.
And look, I get it. I've been doing this since 2010, and I've seen that same story play out hundreds of times. Small business owners are told they need this complex funnel or that revolutionary AI tool. Frankly, it's mostly nonsense designed to sell you expensive services. What you actually need are practical tools that get people in the door-or on your email list-without needing a six-figure budget. That’s why we need to talk about using a real promotional campaign platform, and specifically, why I've been using Faisco so much lately.
Here's the thing. Your customers are BOMBARDED. Every single day. Emails, pop-ups, social media ads... it's a constant stream of "BUY NOW!" and "LIMITED TIME OFFER!". After a while, people just tune it out. It becomes white noise. You can have the best coffee, the most reliable plumbing service, or the cutest dog bandanas in the world, but if your message looks and sounds like everyone else's, you're invisible.
I hate when people throw around buzzwords, and "gamification" is one of the worst offenders. It sounds so... corporate. But the basic idea is dead simple: make interacting with your brand fun. Instead of just asking for an email, you give them a chance to win something. A little spin-the-wheel, a scratch ticket, a simple game. It’s a tiny dopamine hit that breaks through the noise. This isn't some groundbreaking psychological theory, it's just human nature. We like to play. We do not like to be sold to. And a good promotional campaign platform just makes that easier to do.
I'm not a theorist. I test things with my clients' actual money. I've been in the weeds with these platforms since maybe 2015, messing with everything from Gleam. io to the super expensive enterprise stuff. Faisco is the one I keep coming back to for most SMBs.
It just... works.
These aren't made-up numbers. This is the stuff that happens when you stop begging for attention and start earning it.
Not all games are created equal. You have to match the game to the goal. A promotional campaign platform like Faisco has a bunch, but here's my quick-and-dirty breakdown of what I use most often:
You do not need to use every game. You just need to find the one or two that fit your brand and your customers.
I get this question all the time. Look, Gleam is a solid platform. It's powerful. It is also, frankly, overkill for 90% of the small businesses I work with. Their cheapest plan is $39/month and it can get complicated fast. I can get a Faisco campaign built and live for a client in under 10 minutes. No joke. Gleam usually takes me the better part of an hour to get all the settings just right.
For a small business, speed and simplicity matter. Money matters. Faisco gives you the core functionality you actually need at a fraction of the cost. Plus, its integration with social platforms feels more... native. The games actually work on Facebook and Instagram, not just as a link you click that takes you somewhere else. That little detail makes a HUGE difference in how many people will actually play.
The businesses I work with, they typically see a 200-400% jump in their social following and a 150-300% growth in their email list in the first month. Not because of magic. It's just because they're finally using a promotional campaign platform that respects their customers' time and attention.
So, here's my advice you can actually use this week. Go look at their templates. Don't even sign up. Just look. Think about ONE holiday or event coming up. Valentine's Day? St. Patrick's Day? Find a game that fits. Think of a small, simple prize-a 10% discount, a free coffee, a digital download.
Just try one. It'll cost you less than a failed Facebook ad campaign and, in my experience, will probably work a hell of a lot better.
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