Look, I remember this espresso bar in Chicago-back in 2019-that spent $800 on boosted posts for a "Tag 3 friends to win free coffee!" giveaway. Got them exactly 17 mediocre leads and one guy who tagged his ex-wife (awkward). That's when it hit me: most Facebook giveaway ideas are about as effective as a screen door on a submarine.
Here's the thing: giveaways themselves aren't bad. The problem is how we're doing them. You know what changed my mind? That same cafe rebranded their giveaway using Faisco's "Spin & Win" game mechanic last fall. Two weeks later? 312 new email signups (real ones that bought stuff) and their best holiday sales week since opening.
Honestly, nine out of ten business owners screw this up by making three classic mistakes:
The Milwaukee bakery I mentioned earlier? Their first attempt at a TikTok campaign flatlined until we switched from a generic contest to Faisco's "Whac-A-Mole" game where people smashed floating cupcakes to reveal discounts. Sounds silly, but goddamn-those user-generated videos brought in actual foot traffic from within five miles.
Listen, not all gamification works equally well on Facebook specifically. Here's what delivers every single time:
Instant Win Spinners: Lead magnet gold mines. Setup tip? Program yours so everyone gets something immediate (even if it's just 5% off), with grand prizes sprinkled in.
Scavenger Hunts: Dropping virtual easter eggs across your FB posts/comments makes engagement stickier than melted mozzarella.
Funny story-this dog groomer in Austin tried running traditional coupon giveaways for months with zero luck... until she hid discount bones in Faisco’s hidden-object game across her old posts (Seriously, three hours' work netted her sixty-six booked appointments).
"I want more shares!" Okay sure, but let me tell ya what doesn’t work anymore:
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