Cracking TikTok: Growth Hacks, UGC, and Retention Strategies for 2024

How Dunkin' Donuts Leveraged TikTok and Gained a Cult Following

Let's kick this off with an iconic TikTok story from Dunkin' Donuts. They didn't just sell coffee; they brewed a viral storm with "The Charli". Partnering with TikTok sensation Charli D'Amelio, Dunkin' tapped into the frenzy of fandom culture, creating a signature drink and promoting it across TikTok. D'Amelio, already a major influencer on the platform, posted videos showing her love for the drink, encouraging her followers to try it. This seemingly simple partnership exploded, boosting Dunkin's visibility and, get this—driving up app downloads by over 57% within a few days.

What's even more interesting? It wasn't just about the coffee. TikTokers were doing more than drinking "The Charli"; they were creating UGC (User-Generated Content), sharing videos of themselves trying the drink, customizing their own, and of course, tagging Dunkin' like there was no tomorrow.

So what's the lesson here? TikTok isn't just a platform for dance challenges. By leaning into influencer partnerships, UGC, and creating a unique experience tied to their brand, Dunkin' showed us the value of community. Your customers aren't just buyers—they're content creators waiting to help you grow!

The Power of User-Generated Content (UGC) and Growth Hacking on TikTok

Now, as a SaaS marketing expert who has seen TikTok transform businesses from small startups to viral sensations, here's what you need to know. UGC is TikTok's golden ticket. Why? Because people trust other people more than brands. When your customers create content, it feels authentic. And when it's authentic, people engage with it.

Consider this: brands using UGC on TikTok see a 28% higher engagement rate. That's a game-changer for your business! Whether it's through hashtag challenges, giveaways, or collaborative campaigns, you can hack growth by turning your followers into your best marketers. Take a page out of Red Bull's playbook—they launched the RedBullGivesYouWings campaign, which encouraged users to post videos of their boldest moments. This not only fueled their brand image but made their customers feel like part of the action.

So, how do you tap into this magic?

• Start a Hashtag Challenge: Challenges like BenefitBrows (launched by Benefit Cosmetics) not only increased their product awareness but led to millions of user-created content. It's about fostering a sense of community and inviting people into your brand story.
• Collaborate with Influencers: Partner with TikTok influencers whose audiences align with your target demographic. These creators have already built trust with their followers—lean into that relationship!
• Show Off Your Customers: Incorporate real user testimonials and stories into your TikTok content. People love seeing how your product is being used by others—it's social proof on steroids!

Marketing Automation and Retention: Supercharging with TikTok Data

With great UGC comes great responsibility—well, sort of. Managing all this content, especially across platforms, can be a full-time job. That's where marketing automation steps in. Leveraging TikTok's business analytics tools can take your brand's retention to the next level. TikTok provides insights into your audience's behavior—what time they're online, what content they're engaging with, and even which hashtags they love. When you automate processes based on these insights, like scheduling posts during peak times or automating responses to DMs, you maximize engagement without stretching your team thin.

Take advantage of AI tools like ClickUp Brain, which help repurpose content for TikTok by generating multiple caption variations. Save time, boost engagement, and scale your efforts effortlessly.

Why Retention and Loyalty Matter on TikTok

Let's talk customer retention. While gaining new followers is great, keeping them is gold. TikTok excels here, with features like Stitch and Duet allowing brands to actively engage with their community. But how do you turn viewers into loyal customers? By creating value-driven content that resonates with them and offering a loyalty program—yes, even on TikTok.

For example, by using TikTok to promote special offers or limited-time deals, you encourage repeat interactions. Starbucks does this brilliantly with their TikTok-based promotions that are only available to app users, driving both retention and new downloads simultaneously.

What People Are Saying About TikTok Marketing

Here's what business owners are saying about their experience with TikTok marketing:

"We never imagined TikTok would generate so much traffic. After launching our first hashtag challenge, engagement skyrocketed. We saw a 35% increase in followers within a week!" – Sarah, Founder of a Fashion Startup

"The ability to use real user content has completely changed our ad strategy. Not only are we saving money on content creation, but the authenticity has brought in new customers who trust us right off the bat." – Mark, Marketing Director at a DTC Brand

Introducing FAISCO: Your Growth Hacking Solution

If you're looking to replicate the success of viral TikTok brands, you need tools that can handle growth and engagement like a pro. That's where FAISCO comes in. Whether you're creating a gamified marketing campaign or launching a user-generated contest, FAISCO's tools make it easy to manage and scale.

• Gamified Marketing Templates: Set up contests like spin-the-wheel or TikTok-style challenges to drive engagement.
• Viral Growth Features: Encourage users to share your campaign by rewarding them with entries for every friend they bring in.
• User Behavior Analytics: Track how users engage with your content and optimize campaigns in real-time for maximum impact.

With FAISCO, you don't just launch campaigns—you create viral moments that people can't stop talking about.

Ready to create your next TikTok sensation? Let FAISCO help you lead the way!