How One Pizza Chain Cracked the Email + Social Code

Remember when Domino's was just, you know, pizza? Like, greasy cardboard you'd order at 3 a.m. after a long night of bad decisions? Well, it turns out Domino's has secretly been graduating from "just pizza" to a full-blown marketing powerhouse, and a huge part of that shift involves—you guessed it—email marketing software.

Domino's didn't just throw out random deals in emails hoping we'd bite (pun intended). No, they got smart. They figured out that integrating their email marketing software with slick social media tactics could get people clicking faster than a cat video can rack up likes.

Here's what they did: They started teasing new deals on social platforms, like "Get 25% off if you order within the next 24 hours!" with a tempting, clickable link. But here's the twist: that link didn't go directly to an ordering page. Nope. It led to an email signup form, where you'd not only get the deal but also future exclusive offers—straight to your inbox.

Brilliant, right? Now Domino's had new followers on social AND fresh email subscribers, all for the low cost of one-topping pizzas! And once you were on the list, they'd hit you with personalized offers, updates about new menu items—basically becoming both your fridge's best friend and your wallet's worst enemy. This integration of smart email marketing software with social campaigns turned a casual, social media scroll into a soon-to-be loyal customer.

The lesson for brands? Combine social media with email marketing software, and the result is a delicious recipe for customer retention, engagement, and—let's be honest—more than a few midnight pizza orders.

Email Marketing Software: The Secret Ingredient to Your Social Media Strategy

As a SaaS marketing expert, I've worked with more software than a programmer's laptop. And let me tell you, nothing—and I mean nothing—brings together a brand's email and social media efforts like good email marketing software. Whether you're a small business or a marketing team at a startup, email and social are like peanut butter and jelly—they're just better together.

1. Automate Like a Boss

If you're manually sending out emails, I have news for you: welcome to the 21st century, where automation runs the marketing world. One of the biggest no-brainers about email marketing software is its ability to automate everything from welcome sequences to post-purchase follow-ups.

Now, how does this tie into social media? Well, with the right email marketing automation, you can sync your campaigns. Let's say someone follows you on Instagram. Boom! They are automatically added to your email list. The next thing they know, they're getting an offer in their inbox (personalized, of course).

2. Personalization at Scale

If you've ever rolled your eyes at an "insert-first-name" email, you aren't alone. But when email marketing software integrates with social media, you can get ultra-personalized with your messages. It goes way beyond names.

Your social content gives you insights into what your audience loves (and what's flopping). Combine that with email data, and you can create personalized email blasts that target your audience's latest obsession. The result? Higher engagement, more shares, and likely a few social referrals. It's like having a mind-reader—but way less creepy.

3. Build a UGC Army

Everyone loves a good user-generated content (UGC) moment. It's authentic, relatable, and frankly, it's free content. But did you know you can use your email marketing software to BUILD your UGC content library?

Here's a quick tip: Run a contest that asks your email list to share photos of them using your product, tagging your brand on social media for a chance to win. Then automate an email campaign—powered by your trusty email marketing software—that reminds them to participate and shows off previous entries. Not only does this create ongoing social buzz, but it generates fresh content you can repurpose on Instagram, TikTok, or anywhere else your brand lives.

4. Cross-Promotions That Feel Organic

We all know cross-promotions can sometimes feel...forced. No one likes receiving an email about a product they're not interested in, especially when it feels like it came out of left field. But when crafted properly with the help of email marketing software, cross-promotions can feel like a natural progression of a customer's journey.

For example, you could send an email promoting a new product line, then tie that to an exclusive offer for your Facebook followers. But here's the kicker: only those who follow your page AND are subscribed to your emails get the special deal. This not only drives email signups and social follows but also makes your customers feel like they're part of an exclusive club.

5. Boost Customer Retention

Let's be real. Attracting new followers is important, but keeping them? That's the real goldmine. One of the simplest ways to boost customer retention is by using email marketing software to engage your audience after the initial sale.

Run retargeting campaigns that sync with your social media. For example, if a subscriber hasn't interacted with your emails in a while, set your software to auto-remind them of why they subscribed in the first place, offering freebies in exchange for likes, shares, or post-shares on social media.

It's all about staying top of mind, my friend. And with the beauty of email marketing software, you don't even need to lift a finger... except maybe to check all those likes rolling in.

What Others Are Saying About Email Marketing Software Integration

"Using email marketing software to fuel our social media strategy was a game-changer. Our engagement rates are through the roof!"
— Sarah J., Digital Marketing Manager

"We managed to grow our email list by 40% in just two months, all thanks to a seamless social integration with our email platform."
— Tyler M., Founder of a DTC startup

"Having automated follow-ups tied to our social media activity has kept our audience engaged and loyal from the first click."
— Linda H., Ecommerce Brand Owner

Introducing FAISCO: Gamify Your Marketing Like Domino's (Minus the Grease)

Why should Domino's have all the fun? With FAISCO, you can take your marketing game (pun absolutely intended) to the next level. We're talking interactive games, shareable giveaways, and more—all designed to boost your brand's visibility and engagement on social media.

Here's what makes FAISCO special:

Interactive game templates that take only 3 minutes to set up (seriously, you can start a giveaway faster than you can make a decent cup of coffee).
Drive viral growth with social sharing challenges and rewards for participants who spread the word—because who doesn't want more eyeballs on their brand?
Real-time data analysis to help you track engagement, optimize your campaigns, and show that ROI some love.
Your customers get a fun, interactive experience, and you get valuable leads and social media buzz.

Ready to give your marketing a fresh twist? FAISCO is your go-to tool for merging email with social in the most fun and engaging way possible. Start your 3-minute setup now and watch your brand grow faster than you can say "viral sweepstakes."