Let's kick things off with a marketing tale you've probably heard of at some point, the rise of Netflix. Now, Netflix didn't start as the streaming juggernaut we all binge-watch today. Oh no. They started with a DVD rental business that took on the all-powerful Blockbuster. Ring a bell?
It wasn't just their massive library or shift to streaming that gave Netflix a leg up (though, yeah, those helped). What really unleashed their potential was their brilliant incline towards data-driven audience feedback and - you guessed it - their social media engagement strategy! Netflix became a meme factory. They listened to audience reactions, ran real-time engagement from their accounts, and turned shows into cultural icons, one viral tweet at a time.
Who doesn't remember the classic Netflix tweet of "To the 53 people who've watched A Christmas Prince every day for the last 18 days: Who hurt you?"? That's golden right there. It not only poked fun at their audience but also created a sense of connection — like they, Netflix, are just one of us obsessively watching cheesy Christmas movies and perhaps...crying into eggnog.
Takeaway: Netflix used empathy with a dash of humor, combined with understanding how people engage on social platforms, to build brand loyalty and spike user engagement. The result? A not-so-subtle social media domination, tons of free publicity, and a massive subscriber base. When's the last time you heard about Blockbuster?
Okay, now that we've taken a detour into Netflix-land, let's talk numbers and the real reason we're here (other than the riveting charm of SaaS marketing, of course) — the question you probably Googled: "Is Quora a successful company?". Well, spoiler alert: yes. But like all truly fun things, it's slightly more complicated than a simple yes/no answer.
Quora launched in 2009, only a couple of years after Facebook had fully found its feet. While Mark Zuckerberg's baby was busy helping people obsess over perfect vacation selfies, Quora quietly started rolling out a mind-bogglingly large repository of user-generated content in the form of shared knowledge. Users from every walk of life — CEOs, thought-leaders, even your local barista—started answering questions. Fast forward to now, and Quora is valued in the billions with millions of active contributors. It's free real estate—for information!
Cool Facts: With over 300 million monthly active users (yep, that's a lot of brains sharing wisdom) and its growing set of ad options, Quora has become a sweet spot for SaaS marketers looking for targeted engagement. But here's the thing: the success of Quora didn't happen overnight. It was a slow burn, fueled by community engagement, user-driven content, and social proof.
They have mastered the art of community-led growth — where the users become the marketers, and the platform merely facilitates the conversation. And this, my friend, is where Quora's brilliance lies. You want your audience to feel part of something bigger, something where their voice can influence the conversation. Quora's social media strategy leverages user trust, knowledge-sharing, and the cult of experts to turn engagement into natural growth.
Now, don't you worry. I'm not leaving you hanging. Let's break down a few things you can steal—er, I mean borrow—from Quora's successful social media strategy and bring it into your own SaaS marketing toolkit.
Just like Quora relies on user-generated content (UGC), your brand can also tap into customers and followers to co-create. Start by encouraging followers to submit testimonials, ideas, comments, and even product reviews through your social media channels. Then repurpose the best of the bunch.
This is like throwing a party where your guests bring all the snacks, while you just sit back and make sure the music's on point. It's less work for you (score!) and your audience feels more connected to your product because they see their own thoughts being reflected. That's engagement, baby!
Quora didn't grow by sitting in a room shouting how smart they are. Instead, they made it super easy for industry experts to share knowledge directly with eager learners. That's how Quora became the go-to destination for answers that even your company Slack channel can't figure out.
For your social media strategy, think bigger than just shouting into the void. Scan your existing user base for potential thought leaders, ambassadors, or influencers who are already loving your product. Let them share their expertise and knowledge at scale, which establishes credibility (and basically does the marketing for you — nice, right?).
Quora is successful because it focuses on discussions where people actively seek out solutions to problems. Whether the question is as quirky as "How to organize a unicorn-themed birthday?" or as profound as "How to change SEO tactics in a post-algorithm world?", Quora works because people trust it as a place to find answers.
As a SaaS marketer, host similar conversations on your brand's channels. Address your audience's common challenges, offer tips, run engaging Q&A sessions, or spark debates (carefully!). Position your brand as the voice of reason in a noisy digital world.
Don't just take my word for it. Here's what some fellow marketers have said:
"Using Quora as a part of our content strategy has been a game changer. We transitioned from pushing out repetitive ads to fostering real conversations — and that's boosted our brand trust by 10x." — Jenna, SaaS Startup Founder
"Tapping into our own users' stories on social platforms like Quora helped us not only build authority but also consistently drive qualified traffic to our SaaS platform." — Thomas, Social Media Strategist
You've got the advice, now meet the tool that's going to bring your social media strategy to the next level: FAISCO.
FAISCO is the marketing automation software for SMBs that don't have the time to micromanage every post, tweet, or story. With FAISCO, you can launch engaging game-based campaigns, like spin-the-wheel engagements or scratch-and-win contests, that are designed to boost social media engagement and grow your audience in record time.
Here's a sneak peek of what FAISCO can do:
It's time to give your audience a reason to interact! With FAISCO, create engaging, viral-worthy campaigns that turn visitors into loyal fans. And best of all? It's fast. In under three minutes, you'll have that campaign up and running. Not bad, right?
So, what are you waiting for? Level up your social media strategy with FAISCO today!
