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FAISCO Reviews
FAISCO Reviews

How Brands Use an FB Contest App to Get 10X Engagement

2024-10-22 16:52 byron

Acquire Customers and Boost Growth with Engaging Gamification

From Doritos to Fortune: The Tale of a Bold FB Contest Move

Let me take you back to the grand age of Super Bowl advertising. Remember Doritos' iconic "Crash the Super Bowl" contest? Back in the mid-2000s, instead of blowing millions of dollars on an ad with an overpaid actor, Doritos thought, "Why not hand that creative reign over to the people?" All loyal chip-munchers around the world were tasked with creating a hilarious, memorable ad for Doritos with the tantalizing prize of having it aired during the Super Bowl.

It wasn't just a win for the consumer (after all, what's cooler than watching your homemade ad on national TV during the most-watched event of the year?!)—it was a MASSIVE win for Doritos too. They engaged millions of people with user-generated content (UGC) across Facebook, YouTube, and beyond. And here's the kicker: all that content, engagement, and hype? It didn't come from a slick ad agency but from a simple contest that ignited creativity like hot sauce on nachos.

The lesson? Engage your audience, and they'll do the heavy marketing lifting for you. A well-timed contest using an FB contest app does more than draw likes and shares; it creates viral moments, lasting brand loyalty, and increased exposure. Let's dig a little deeper into how YOU can channel your inner Doritos using social media contests.

Your FB Contest App Strategy: The Expert Breakdown

Alright, so you might not have the budget to throw your user-generated content on a Super Bowl ad break (unless you have a secret billion-dollar inheritance I don't know about). But here's the beauty: Facebook contests are one of the most effective and cost-efficient ways to drive engagement, and with the right FB contest app, it's smoother than spreading guacamole on toast.

As someone who's lived and breathed SaaS marketing at companies like Wishpond, Gleam.io, and now FAISCO, let me show you exactly what makes a contest thrive, and how a killer contest strategy can help small businesses and marketing teams explode on social media.

Step 1: Start with a Clear Goal (Hint: It's Not Just About the "Likes")

Contrary to what your nephew might think, a Facebook contest's success isn't measured purely by the number of likes (though we all love those dopamine bumps). Instead, every contest should have a laser-sharp focus:

  • Are you looking to grow your email list?
  • Do you want real, actionable leads?
  • Or is this about pushing brand awareness and visibility?

Knowing your goal makes everything—design, prizes, even the copy—fall into place. An FB contest app can help you set milestones and track real metrics like shares, comments, and emails collected (leverage that data, baby).

Step 2: Design a Prize Worth Their Time (And Yours)

A rule of thumb: the better the prize, the better the participation. If you're offering a measly coupon, expect...well, meager enthusiasm. But if you throw in a shiny grand prize (think exclusive products, free premium memberships, or warm hugs from a beloved mascot), engagement skyrockets.

An easy-to-use FB contest app will allow you to smoothly manage prize distribution, provide templates for different prize formats (spins, draws, etc.), and most importantly, avoid the headache of manually sending out coupon codes. Trust me, we've all been there.

Step 3: Inject FOMO into Every Post

Now let's talk about how you market that contest. Social media is fueled by FOMO—the fear of missing out. The great thing about Facebook is that it's so brilliantly interconnected. Using a contest app, you can reward shares, referrals, and even have users rack up additional chances to win based on actions (like tagging a friend, sharing a post, or performing any kind of engagement).

Basically, a successful contest doesn't just end at "post and pray." You need to create an irresistible loop: the prizes, the viral mechanisms, and a countdown clock that screams, "This contest won't last forever!" Trust me, nothing gets people clicking quite like a ticking clock.

Step 4: Turn Contestants into Advocates

An often-overlooked advantage of using an FB contest app is that you're not just wickedly boosting engagement for a one-off event. With the right post-contest follow-up, those participants can become long-term advocates of your brand.

Imagine thanking your audience after a contest, offering them an exclusive discount just for playing, or—dare I say it—inviting them into an exclusive, VIP Facebook group. Engagement doesn't have to end when the contest does.

Real Businesses. Real Results.

Enough hypothetical talk, let's see this in action. Here are some real stories from businesses and entrepreneurs who mastered the art of Facebook contests using FAISCO and other contest apps.

"We expanded our email list by 250% within two weeks!"

- Jenn K., Boutique Owner

"Using an FB contest app, we collected over 5,000 new emails in a matter of weeks. Not only did our online store's traffic skyrocket during the contest period, but we converted a substantial amount of those new participants into paying customers using our follow-up email nurture sequence."

"Every spin led to a share, and our followers doubled overnight."

- Liam T., App Developer

"We used a spin-the-wheel feature in our FAISCO-run contest, and for every spin, users were prompted to share the contest with friends for more attempts. The viral effect was phenomenal. Our FB followers doubled in a single weekend, and our app signups increased by 40% over that period."

Why FAISCO Should Be Your Go-To FB Contest App

Now, if you're ready to implement all these strategies but wondering which tool can help you do all this in a snap, let me introduce you to FAISCO. Here's why FAISCO is the one-stop-shop for all of your Facebook contest needs:

Super Simple Setup: You can have a professional-grade contest up and running in just 3 minutes. No, really.

Engage Through Games: FAISCO takes engagement to the next level with game-like features like spin-the-wheel, scratch-off cards, or classic prize draws. These types of contests encourage interaction and multiple rounds of participation.

Drive Social Sharing: Using viral share features, FAISCO makes it dead easy for participants to share your contest with their friends for an extra chance to win—a mechanism that helps your reach grow exponentially.

Data-Driven Decision Making: Real-time insights and analytics allow you to see contest performance down to the individual user. Now you'll know exactly which parts of your contest worked and where improvements can be made.

FAISCO is designed to give you the power to run creative, engaging, and results-driven contests effortlessly—so what are you waiting for? Open the door to viral growth today with a free trial and see how FAISCO can elevate your Facebook contest game.

Now go forth and conquer the FB world, one contest spin at a time!

social media integration with faisco