5 Social Media Strategies with Mad Mimi that Will Make Your Brand Shine

Let me kick off with a story: Remember when Arbys (yes, the roast beef sandwich guys) sent out a tweet to Pharrell Williams during the 2014 Grammy Awards? Pharrell showed up in a hat that was all kinds of hilarious, and Arby's saw their moment. "Hey Pharrell, can we have our hat back?" The tweet went viral, scoring over 80,000 retweets and stealing the social media spotlight. But here's the genius. They didn't just hang their hat (pun intended) on one viral moment. They doubled down on their funny, quick-witted content, strategically integrating humor with their brand identity. They used that initial spark and stayed consistent.

Marketing Lesson? It's not always about going viral once—it's about having a plan for repeat awesomeness. Arby's nailed their tone and owned their social voice. And that's what you need for a winning social media strategy.

Why Mad Mimi + Social Media = Your New Best Friend

Okay, I know what you're thinking... What's Mad Mimi doing in a conversation about social media? You probably know Mimi as the queen of simple, sleek email marketing. But here's the thing—pairing Mad Mimi with your social presence can whip your brand strategy into shape like yesterday's cold pizza after a microwave revival.

Marketing in 2024 is about content synergy. What you do in emails should echo across your social platforms. A well-synchronized approach keeps your audience engaged at every touchpoint—and no surprise, Mad Mimi is a killer tool for this, when you do it right! With that, let's break down 5 strategic ways to use that synergy for maximum effect on social media.

1. Keep That Brand Story Consistent Across Platforms

Ever feel like your social posts are all over the place and your emails have zero connection? Crickets—we've all been there. But here's the rockstar move: leverage Mad Mimi's email templates to set your brand tone, visuals, and messaging, and carry that theme over into your social campaigns. It's like orchestrating your very own marketing orchestra—your audience will love the harmony.

Here's the secret sauce: use Mad Mimi's click analysis to see what content is driving the most engagement in your emails. Whatever wins there? Double down on it when crafting your next Instagram post or TikTok campaign. Trust me, your engagement rates? Skyrocket.

2. Integrate Social Sharing into Your Mad Mimi Emails

Here's the playbook: Mad Mimi allows you to embed social sharing options directly in your emails. Every click matters, right? By seamlessly adding buttons that let your audience share your golden nuggets (talking blogs, infographics, memes, you name it) across their social networks, you're making social interaction as natural as throwing up peace signs for selfies.

But wait… it gets better. Offer incentives in your emails for sharing to social media (like a 10% coupon or a digital high-five). Now, your emails aren't just inbox clutter—they're vehicles for viral growth. Think of it as your Mad Mimi–powered social domino effect.

3. Use Analytics to Nail Your Ideal Posting Times

Ever feel like your social content isn't getting seen? Yeah, we all know the algorithm blues. But Mad Mimi's email statistics give insights into when your audience is engaging the most. Spoiler alert: If your audience opens at 10 a.m., chances are they're also scrolling their social feeds right after.

Syncing your email campaigns with strategic social posts ensures that your content hits when your audience is ready to engage. It's like baking cookies at the exact moment everyone's hungry. Who can resist? Use these patterns to boost your hashtag game, tone down the guesswork, and maximize your social presence.

4. Run Contests That Connect Email Leads with Social Followers

Look, we all know social media contests are engagement goldmines. Take what's already crushin' it in your Mad Mimi campaigns (think polls, contests) and run with it across your socials. How? Use a contest that encourages email subscribers to follow or engage with your social profiles—and vice versa.

Example? Run a "Follow us on Instagram for a chance to win [insert cool product]" directly in your Mad Mimi newsletter. Tack on "Share this contest on Instagram for double entry!"—and watch your following grow faster than a cat video comp on TikTok. It's all about creating that email-social symbiosis, fam.

5. Automate Like a Pro with Mad Mimi and Save Time for Netflix (or Whatever)

We get it—your to-do list is longer than a CVS receipt. But one of the most underrated features of Mad Mimi is its automation capabilities. Set up automated social post announcements whenever a new email goes out. "New post alert!" sounds cool when you're not actually even pressing send.

Mad Mimi can help schedule social hints, like teasers about your next big discount or an event announcement. Tie this in with platforms like Hootsuite or Buffer, and you've just given yourself hours back to perfect your TikTok dance routine (no judgment).

What Marketers Are Buzzing About

"Using Mad Mimi with our social strategy was game-changing! The ability to automate our marketing campaigns and align them with our social media posts saved us so much time." - Jessica T., Growth Strategist

"We integrated Mad Mimi campaigns with our Facebook ads, and adding those social sharing buttons tripled our click-throughs. My team was floored!" - Mike B., Marketing Manager

"Setting up automated email-to-social schedules with Mad Mimi meant never missing a beat during product launches. This tool gets you results like clockwork." - Laura P., Ecommerce Entrepreneur

FAISCO: All-in-One for Automated Growth, Even on Small Budgets

Let's face it—being a marketer is tough. You're expected to run campaigns like a ninja, analyze data like a financial analyst, and while you're at it, crack the genetic code of "what made that post viral?". Enter FAISCO.

FAISCO is your new best friend for running marketing campaigns. You get game-like templates (ever tried a viral spin-the-wheel giveaway?), contest components, and real-time data integration—all in a tool that's easier to use than programming your microwave. Oh, and did I mention you can create a campaign in under 3 minutes? Boom .

FAISCO's game mechanics come with everything: quizzes, contests, and the iconic spin-the-wheel feature your leads won't resist. The beauty? It works harmoniously with platforms like Mad Mimi to drive real customer engagement—not just fluff.

Whether you're running a holiday-themed giveaway or a "flash sale triggered by a storm of emoji reacts," FAISCO scales with your needs, making your social campaigns stickier than grandma's secret BBQ sauce.

Don't just dream it—game it, automate it, and grow it. FAISCO's here to make your marketing as fun as it is functional.

Time to Dominate Social Media + Email with a Smile

If your current social media strategy feels like you're shouting into the void, well, it's time you got savvy with Mad Mimi. By leveraging its easy-breezy email marketing tools alongside your social campaigns, you'll become the social butterfly—and the email sage—that your brand deserves.

Let FAISCO take your success to the next level with ultra-engaging, automated campaigns—because who said great marketing can't be fun?

Your move. Add Mad Mimi and FAISCO to your toolkit and watch how far you'll fly.

Now go forth, apply those tips—and get out there and crush it!