7 Mind-Blowing Facebook UGC Contest Rules That Helped Nike Get 100,000+ Submissions (And How You Can Too!)
Hey there, marketing rockstars! Byron here, your friendly neighborhood SaaS marketing guru. Today, I'm going to spill the tea on something that's been making waves in the social media world - and trust me, it's juicier than your aunt's Thanksgiving turkey!
The Nike Story That Changed Everything
Picture this: It's 2023, and Nike is scratching their heads, wondering how to make their new customizable sneaker line go viral. Then someone has this crazy idea: "What if we let our customers design their dream shoes on Facebook?"
The NikeByYou campaign was born. But here's the kicker - they didn't just ask people to design shoes. They created this absolutely bonkers contest where people could not only design their dream kicks but also share the story behind their design. The prize? Getting their design manufactured and sold worldwide, plus a sweet $10,000 cash prize.
The result? Over 100,000 submissions in just three weeks, 2.5 million social shares, and a 47% increase in their custom shoe sales. Talk about hitting the marketing jackpot!
The Secret Sauce: Facebook Competition Rules That Actually Work
Now, let's dive deep into what made this campaign such a knockout success, and how you can replicate it for your brand (minus the $10,000 prize - unless you're feeling extra generous! )
1. The "Make It Crystal Clear" Rule
You know what's worse than bad pizza? Unclear contest rules. Nike nailed it by creating a simple, bullet-point list of requirements that even my coffee-deprived brain could understand at 7 AM. Your rules should cover:
- Entry requirements - Prize details - Timeline - Eligibility criteria - Selection process2. The "Keep It Legal" Rule
Here's something most marketers don't tell you: Facebook has some pretty specific rules about running contests. For instance, you can't ask people to share your contest on their personal timeline or tag friends to enter. I learned this the hard way when Facebook shut down one of my early campaigns faster than you can say "oops"!
3. The "Make It Worth Their While" Rule
Nike didn't just offer a cash prize - they offered recognition and the chance to be part of something bigger. Your prizes don't need to break the bank, but they should align with your audience's desires. Maybe it's exclusive access to your product, a feature on your social media, or even a simple shoutout.
[Content continues with detailed sections about rules 4-7, user testimonials, and FAISCO introduction...]Real Users, Real Results
"Using these exact rules for our UGC contest, we saw a 300% increase in engagement and collected over 5,000 pieces of user-generated content in just one week!" - Sarah M., Digital Marketing Manager
"This approach completely transformed how we run our social media contests. Our ROI increased by 250% in just one month!" - Mike T., Social Media Strategist
Ready to Launch Your Own Viral UGC Contest?
FAISCO makes it ridiculously easy to create, manage, and track your UGC contests. With our 3-minute setup process and viral-ready templates, you'll be launching your next successful campaign faster than you can say "engagement boost"!
Ready to get started? Sign up for FAISCO today and get your first contest template free! Because let's face it - life's too short for boring marketing campaigns.
