Picture this: It's 2019, and KFC is about to break the internet. Not with their finger-lickin' good chicken, but with... wait for it... a Colonel Sanders dating simulator. Yes, you read that right! "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" wasn't just a random act of marketing madness – it was pure genius. Players could actually win real KFC gift cards while trying to date a young, anime-style Colonel Sanders. The game went viral faster than you can say "eleven herbs and spices," reaching millions of potential customers and becoming one of the most talked-about marketing campaigns that year.
The secret sauce? They turned what could have been just another boring prize giveaway into an unforgettable experience that people couldn't help but share. And here's the kicker – they didn't just give away prizes; they created a whole universe around it that had people coming back for seconds (and thirds).
Hey there! Byron from FAISCO here. After spending years helping brands like Gleam and Wishpond create viral giveaways, I've seen what makes people tick (and click). Let's dive into some seriously fun ways to distribute random prizes that'll have your audience hooked!
Ever thought about turning the traditional unboxing video on its head? Here's the twist: participants submit videos of themselves creatively packaging items they'd love to win. The most creative "boxing" video wins that exact prize. We saw a small tech company try this, and their engagement rates shot up by 300% - talk about thinking outside the box!
Create a virtual wheel where each segment contains both a dance move and a prize. Participants spin the wheel live on your social media, perform the dance move they land on, and win the corresponding prize. One beauty brand tried this and ended up with thousands of user-generated videos of people attempting the "moisturizer mambo" and "lipstick cha-cha."
Instead of just asking people to like and share, challenge them to create memes about your brand or product. The twist? The randomizer picks winners based on how many laughing emoji reactions their meme receives. This approach taps into viral mechanics while keeping the selection process fair and fun.
Here's a wild one: announce prizes will be given out "yesterday." Confused participants quickly realize they need to find hidden prizes in your previous posts from the day before. This creates a treasure hunt effect and drives engagement across multiple posts.
Start with a normal-seeming giveaway, but add progressive plot twists. For example, "Comment to win a coffee mug... which contains a ticket... to a private concert... with a mystery artist!" Each reveal drives more engagement and keeps people glued to your social media.
Create digital "piñatas" on your social media stories. Followers have to screenshot the moving piñata at just the right moment to see if they've won. The prizes are revealed when they DM you their screenshot. Simple, yet addictively fun!
Each winner gets to pick the next contest theme or challenge for the following prize. This creates a sense of community ownership and keeps people coming back to see what crazy challenge comes next.
Hide prize announcements in a series of emoji-only posts. Followers have to decode the emoji messages to claim their prizes. This works particularly well on Twitter and Instagram, where emoji literacy is high.
Winners get their prize value doubled if they document themselves sharing half of it with a stranger. This not only creates heartwarming content but also amplifies your brand's positive impact.
Create a series of Instagram or Facebook stories where followers vote on how the prize story develops. The final outcome determines what prizes are available, and who's eligible to win them.
"Using FAISCO's wheel spin template, we saw a 200% increase in engagement compared to our regular giveaways. The best part? It took literally minutes to set up!" - Sarah M., Marketing Director
"The interactive elements made our campaign go viral overnight. We gained 5000+ followers in just three days!" - Mike R., Social Media Manager
"Finally, a platform that makes prize distribution fun AND measurable. Our ROI on the last campaign was through the roof!" - Jennifer K., E-commerce Owner
Ready to turn your ordinary prize giveaways into viral sensations? FAISCO's got your back with our suite of gamified marketing tools. In just 3 minutes, you can launch engaging prize campaigns that people actually want to participate in.
Our platform offers:
Don't let your prizes gather dust in digital obscurity. Join the thousands of brands already using FAISCO to create memorable, shareable, and downright hilarious giveaway campaigns that actually work.
Ready to start your own viral prize campaign? Let's make it happen!
