Dear marketing veterans, I'm Byron.
To be honest, who doesn't like free things? But the current giveaway event? Ah, it's really getting harder and harder.
I remember last year I organized an event for a SaaS client who wanted to create a traditional "forwarding lottery to give away members". I thought at the time: Isn't this too ordinary? Are users tired of aesthetics!
So we started brainstorming...
Gamified gift activities are the way to go
Let's talk about an interesting case first.
Do you still remember the green owl Duolingo? It not only urges you to study, but also really gives you physical dolls. But the key is the acquisition method - users need to complete 30 consecutive days of learning tasks in the app.
Isn't this gamified thinking? Transform the tedious process of "forwarding likes" into an interesting "unlocking achievement".
A few creative gift activities that I personally tested to be super useful
- "Puzzle Treasure Hunt" style gift
Bury clues in product documentation or community to help users solve puzzles step by step. Once we turned the product update instructions into a password book, and the fans went crazy. - "Achievement System" Gift
Design a series of small tasks and accumulate points to exchange for gifts. But don't make it too complicated, I've done it once before and the user said, 'This is even more tiring than I'm at work.' - Upgraded version of "Social Communication"
It's not just about forwarding, but about allowing users to create interesting content with the product. For example, we once held the "Worst Bug Description" selection, and it's not worth laughing to death.
Why is this approach more effective?
Traditional lottery: Share and like → Wait for results → Done
Gamified gifts: Participate in the game → Generate emotions → Spontaneous sharing → Looking forward to the next time
Can you see the difference? The latter creates "topic points" throughout the entire process.
A few small suggestions
- The gameplay should be simple, not too flashy. I previously organized an activity that required users to write code - the participation rate was dismal
- The prize should be interesting, not necessarily expensive. To be honest, no one believes those 'courses worth 9999' anymore
- Remember to set node rewards. Users prefer instant feedback, don't make them wait too long
Some of my 'pitfalls' experiences
To be honest, not every idea can succeed. Previously, a customer insisted on imitating a certain e-commerce platform's "building lottery", but the result emmm... It's too unfortunate not to say anymore.
The key is to understand your user base. Users of technology companies may enjoy solving puzzles, but fans of beauty brands may prefer to share photos.
What do you think of future trends?
I think gift giving activities will become increasingly 'metaverse'. Virtual items and digital collectibles may soon become mainstream prizes.
However, speaking of which, no matter how fancy the form is, the core still needs to make users feel "interesting". After all, who doesn't want to have fun in marketing activities?
By the way, if you are also planning a gift event, you may want to try these ideas. Not effective? Don't worry. Come and find me to roast. Let's find a way together!
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Want to Know What Really Gets People Talking?
Let me share something that caught me off guard when I started using Faisco. We ran a small contest for a client last month, and what happened next was pretty eye-opening. Their social traffic didn't just tick up – it jumped by over 60%. People stuck around on their site four times longer than usual. And here's the kicker: their conversion rates shot up by 28% compared to their regular campaigns.
I get it – numbers are nice, but you're probably wondering what this means in real terms. Here's the deal: Faisco turns those boring "enter your email" promotions into experiences people actually want to share with their friends. I've seen it work for scrappy startups and growing SaaS companies alike.
Looking to Give This a Shot?
From my experience running these campaigns, I've picked up a few tricks that make a real difference.
Start with the End in Mind
Here's what I tell my clients: figure out what success looks like before you dive in. Are you after more email signups? Brand awareness? Social buzz? Each goal shapes how you'll set up your campaign.
Pick Prizes People Actually Want
I learned this one the hard way – offering an iPad might get entries, but offering something your specific audience craves? That's when magic happens. One of my clients in the photography space offered a premium preset pack, and their engagement went through the roof.
Get the Word Out
Sure, you could just hit publish and hope for the best. But I've found mixing things up works better – share on social, tap into your email list, maybe test some ads if you've got the budget. Different channels reach different folks.
Keep an Eye on What Works
Faisco comes with some pretty solid analytics tools. I check them regularly to see what's clicking with people and what's not. Sometimes the smallest tweaks make the biggest difference.
Here's something cool: you can test this out yourself at i.faisco.com. Their free trial lets you set up a campaign in about three minutes. Beats spending weeks planning and coding something from scratch.
If you want to make a payment, you can also check their pricing page.
