To be honest, every time I see a big company with a marketing budget of hundreds of thousands, I want to laugh...
Because just last month, I helped a small coffee shop to do a gift event, spending less than 200 yuan, and as a result, within a week, the number of social media followers increased by 500+, and the average daily customer flow of the physical store doubled.
Why do small businesses need to play gift marketing more?
To be honest, today's consumers are very smart! Just shouting slogans is not enough. But the little thought of "taking advantage of small things" in human nature is eternal...
And gift marketing can just hit this pain point.
My Top 3 Magical Gift Ideas
1. Lucky Number Cup Sleeve
A number is printed on the bottom of each cup sleeve. Customers who encounter the same number can team up to enjoy buy one get one free. Cost: 2 yuan per cup sleeve.
Effect: Customers actively look for "pairs" in the store, the atmosphere is particularly joyful, and people often post to Moments.
2. Mood stickers for discounts
Stick stickers with different expressions on the cups, let customers take photos with their own expressions and the cups, and post to Moments and tag the store to get a random discount. Cost: A sticker costs a few cents.
The point is! Those funny emoji group photos are so magical, and the effect of tap water communication is great.
3. QR code puzzle
Cut the store QR code into several pieces and hide them in different gifts. Users who collect and post to Moments can get a mysterious prize. Cost: Printing + small gifts, a set is capped at 50 yuan.
The core secret of growing from small to big
- The gameplay should be simple enough - remember, you are doing marketing, not designing escape rooms
- The interaction should be interesting enough - boring activities, no one will play even if you give money
- Sharing should be natural enough - make customers want to post to Moments, instead of feeling that they are doing tasks
Speaking of this, I have seen some people making small calculations: such a simple trick, what effect can it have?
I can only say: you underestimate the power of viral transmission!
Take the coffee shop as an example. At the most exaggerated time, there were 37 strangers in one day, all of whom came to "find number pairs".
Moreover, this down-to-earth marketing method makes the brand more real and lovely.
Written at the end
Remember, marketing does not necessarily have to cost a lot of money. The key is to grasp human nature and play with creativity.
By the way, if you also want to try similar small business giveaways, it is recommended to start with the simplest. After all, you have to fall from the bottom first, right?
Okay, that's all for today's sharing. If you have any interesting marketing ideas, welcome to chat with me~
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Want to Know What Really Gets People Talking?
Let me share something that caught me off guard when I started using Faisco. We ran a small contest for a client last month, and what happened next was pretty eye-opening. Their social traffic didn't just tick up – it jumped by over 60%. People stuck around on their site four times longer than usual. And here's the kicker: their conversion rates shot up by 28% compared to their regular campaigns.
I get it – numbers are nice, but you're probably wondering what this means in real terms. Here's the deal: Faisco turns those boring "enter your email" promotions into experiences people actually want to share with their friends. I've seen it work for scrappy startups and growing SaaS companies alike.
Looking to Give This a Shot?
From my experience running these campaigns, I've picked up a few tricks that make a real difference.
Start with the End in Mind
Here's what I tell my clients: figure out what success looks like before you dive in. Are you after more email signups? Brand awareness? Social buzz? Each goal shapes how you'll set up your campaign.
Pick Prizes People Actually Want
I learned this one the hard way – offering an iPad might get entries, but offering something your specific audience craves? That's when magic happens. One of my clients in the photography space offered a premium preset pack, and their engagement went through the roof.
Get the Word Out
Sure, you could just hit publish and hope for the best. But I've found mixing things up works better – share on social, tap into your email list, maybe test some ads if you've got the budget. Different channels reach different folks.
Keep an Eye on What Works
Faisco comes with some pretty solid analytics tools. I check them regularly to see what's clicking with people and what's not. Sometimes the smallest tweaks make the biggest difference.
Here's something cool: you can test this out yourself at i.faisco.com. Their free trial lets you set up a campaign in about three minutes. Beats spending weeks planning and coding something from scratch.
If you want to make a payment, you can also check their pricing page.
