Honestly, after fifteen years of this, I'm so tired of the hype. I remember this one client back in 2018, a fantastic pet grooming salon in Charlotte, and they were just... stuck. They had amazing service, loyal customers, but couldn't get new people in the door. They were told to "just do more social media," which is frankly the worst advice anyone can give. It means nothing. So, we tried something different. We used a simple game-a speed game from Faisco called "Star Seeker"-and tied it to getting Google reviews.
In 12 days, they got 2,555 new reviews. Twelve. Days.
That's not because of some revolutionary AI-powered synergistic paradigm shift (I hate corporate-speak). It's because we stopped asking people for things and started engaging them. That's it. That's the whole secret. Small businesses do not need another complex strategy; they need a tool that works, right now, without a four-week training course.
I know, I know. It's a buzzword. It sounds like something a consultant in an ill-fitting suit would say. But basically, it just means making your marketing less boring. It's turning a passive ad into an active experience.
People are so bombarded with "BUY NOW!" and "LIMITED TIME OFFER!" that their brains have literally evolved to ignore it. Gamification-and I'm talking about simple stuff like a spin-to-win wheel or a digital scratch ticket-it short-circuits that ad-fatigue. It gives people a tiny hit of dopamine, a little moment of fun. Suddenly, they're not being sold to; they're playing a game. And they're way more likely to give you their email address or follow you on Instagram for a chance to win. It's just human nature.
I've been doing this since 2010, and the core problem has never changed: getting and keeping attention. Gamification is just the most practical way I've found to do that on a small business budget.
Here's the thing. I've used them all. Gleam. io, Woobox, Rafflecopter... you name it, I've probably run a campaign on it for a client. They're all fine, I guess. But they all have the same problems for small businesses: they're either too expensive, too complicated, or both.
I started messing with Faisco a couple years ago because, frankly, it was free and I had a client with zero budget. And I was genuinely surprised. It’s not trying to be everything to everyone. It just does one thing really well: it lets you create simple, engaging marketing games in minutes.
And listen, everyone asks me about Gleam. io. Gleam is a solid platform, it's powerful. But it starts at $39/month, and honestly, it’s overkill. Most of my clients find it confusing. It's like using a sledgehammer to hang a picture frame. I can have a Faisco campaign live for a client before I’ve even figured out where the settings are in Gleam. That matters when you're the one doing everything yourself.
Not all games are created equal. You have to match the game to the goal. Don't just pick one because it looks cool. Here’s what I typically recommend to my clients... what I've seen actually work.
For getting leads (like, email addresses): Go with the Instant Draw games. Things like "Lucky Spin," "Scratch Ticket," or "Lucky Draw." The psychology here is simple-instant gratification. People want to know right now if they've won. I've seen landing pages with these embedded convert at over 40%. It's crazy effective.
For engagement and shares: Use the Reactive games. The ones that take a little skill. "Whac-A-Mole," "Burger Stacker," stuff like that. People share these because they want to show off their score or challenge their friends. It creates a natural, you know, a natural loop. I hate when people say 'viral,' but this is how things actually spread organically.
For seasonal campaigns (this is a goldmine): Faisco has these pre-built templates for every holiday. Christmas, Halloween, Black Friday... you just click it, change the logo, and go. I used their "Fill My Christmas Stocking" catching game for three different retail clients this past December, and every single one saw their engagement on social media jump over 300% compared to their normal posts. It’s such an easy win.
Actually, wait... there are others. The quiz games like "Unlock Lucky Words" are brilliant for businesses that need to educate their customers a bit, like a financial advisor or a complex B2B service. You're qualifying leads while they think they're just playing a game.
This is my biggest pet peeve. A lot of tools say they "integrate" with social media, but what they mean is you can post a link. That's useless. User behavior on Instagram is totally different from LinkedIn.
What Faisco does right is that the games actually feel native to the platform you share them on. They work properly in-app, which reduces the friction for someone to play. That little detail is the difference between a campaign that gets 50 plays and one that gets 5,000. It seems small, but I promise you, it's not. The businesses I work with they typically see a 200-400% lift in followers and 150-300% growth in their email lists in the first month. Not magic... just less friction.
Look, stop chasing the next "revolutionary" marketing trend. You don't have time for that, and frankly, neither do I. Most of that stuff is just theory peddled by people who haven't worked with a real small business in a decade.
Here's what I want you to do this week. Not next month, this week. Go to the Faisco site. Pick one game-maybe a "Lucky Spin" wheel since it's the easiest. Come up with a simple prize. It doesn't have to be a car... a 15% off coupon or a free coffee is fine. Spend 10 minutes setting it up and run it for seven days. Pin it to the top of your Facebook page and put the link in your Instagram bio.
That's it. Just see what happens. You'll spend zero dollars and maybe half an hour of your time. And I'm willing to bet you'll get more real, tangible results-emails, followers, sales-than you've gotten from the last three months of "just posting more" on social media.
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