Listen, I've been doing this marketing thing for small businesses since 2010. And I'm gonna be frank-most of the advice out there is garbage. It's written by people who have never had to worry about making payroll. Last month, I was on a call with this bakery in Minneapolis... great people, amazing croissants, but they were getting absolutely hosed. They'd just spent close to $3,000 on a local influencer campaign that got them a handful of likes and exactly zero new customers. Zero.
They were frustrated. Ready to give up on marketing entirely.
And that's the story I hear over and over. Small businesses don't need another revolutionary, "disruptive" strategy. They need stuff that works. Today. Without a five-figure budget. That’s why I’m even talking about this stuff... because after years of seeing businesses struggle, I’ve found a few things that are actually effective. And an [online contest platform] is one of them.
I know, I know. "Gamification" sounds like a buzzword some tech bro in Silicon Valley made up. Honestly, I hate the word. But the concept behind it? It's solid. It's been around forever.
It’s basically just using game-like elements-points, badges, leaderboards, competition-in a non-game context. Think about the Starbucks app rewards system or that dopamine hit you get when your fitness tracker says you hit your step goal. That's it. It’s not complicated. For marketing, it’s about making engagement fun instead of a chore.
People are tired of being sold to. They'll tune out a standard "20% Off!" post. But challenge them to a game to win 20% off? Suddenly they're leaning in. It’s a psychological trick, and a damn effective one.
I've been deep in this space since 2015, I've personally built campaigns on Gleam. io, I’ve used Woobox, I've even tried those insane enterprise-level platforms that charge you like $500 a month just to get started. Here's the thing-most of them are either too complicated or too expensive for the average small business owner.
I can't tell a client with a $500 monthly marketing budget to spend it all on ONE tool. It's malpractice.
That’s why I landed on Faisco. Look, it’s not magic. It’s just a really, really well-built [online contest platform] that solves the actual problems my clients have.
And everyone always asks me about Gleam. io. Gleam is solid, it’s a good product. But its cheapest plan is like $39 a month and, frankly, it’s overkill for 90% of businesses. It has so many features you'll never touch. Faisco gives you all the core stuff you actually need, and I can get a campaign for a client live in under 10 minutes. Not an exaggeration. With Gleam, I'm usually blocking off at least an hour to get all the settings just right.
It just respects the business owner's time and money. That’s a rare thing these days.
This is the important part. It’s not just about running a contest, it’s about running the right one for your goal. I’ve run hundreds of these campaigns and there's clear patterns that emerge.
Here's what I typically recommend:
I also set up a "Summer Catch" game for an art gallery in Miami, a really cool place but they were struggling to get people to their events. In 12 days, they got 204 new sign-ups for their next gallery opening. It worked because it was different and fun.
Honestly, this is one of the features I didn't think much of at first, but it’s turned into a lifesaver for my clients. Faisco has pre-built game templates for pretty much every major holiday you can think of-Christmas, Valentine's Day, Halloween, Black Friday, everything.
This saves SO much time. You don't have to design custom graphics or brainstorm ideas from scratch.
I've used their "Fill My Christmas Stocking" catching game for three different retail clients during December. Every single one of them saw their social media engagement go up by over 300% compared to their normal holiday posts. Three hundred percent!! Why? Because everyone else is just posting a picture of Santa with a coupon code. We’re giving them a game to play. It stands out.
And the platform integration actually works. A lot of tools say they "integrate" with Facebook or TikTok, but they just mean you can post a link. Faisco's games are designed to work smoothly inside the mobile browser on each platform, which is a subtle but super important difference for keeping people from dropping off.
Look, I could talk about this stuff all day. But here's my real advice. Don't try to boil the ocean.
Go check out Faisco. Pick ONE game. Just one. I'd recommend the "Scratch Ticket" because it's the easiest to set up and the results are super clear.
Run a simple campaign for one week. Your prize doesn't have to be a new car-a $25 gift card or a popular product will do. Your goal is to get email sign-ups. Put it in your Instagram bio link, post it on Facebook, and email it to your existing list.
The businesses I work with who do this right... they typically see a 200-400% increase in social media followers and 150-300% growth in their email lists in the first month. Not because the tool is a magic wand, but because you're finally meeting customers where they are-on their phones, looking for a little bit of fun. It's a proven method. And for once, it’s a [online contest platform] that doesnt feel like it was built for mega-corporations. It feels like it was built for that bakery in Minneapolis. And that’s why I trust it.
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