Faisco: The Gamification Tool I *Actually* Recommend
Honestly, I need to tell you about this bakery I was working with in Minneapolis last month. Great people, amazing sourdough, but their social media was... well, it was dead. Crickets. They were posting these beautiful pictures of bread, and getting maybe 4 or 5 likes. They were frustrated, ready to give up, and I get it. We've all been there.
Here's the thing. They didn't need a whole new brand identity or some crazy expensive influencer campaign. They just needed to give people a reason to pay attention. So, we ran a simple "Lucky Spin" game using Faisco. The prize? A free loaf of that sourdough. It took me less than 15 minutes to set up. In two weeks, they had over 800 new, local email subscribers. Eight hundred! From basically zero. That's what I'm talking about. It's not magic, it's just practical marketing that works for businesses that don't have time or money to burn.
So, Why Do I Keep Coming Back to Faisco?
Look, I've been doing this since 2010. I've tested everything. Gleam. io, Woobox, Rafflecopter, those super expensive enterprise platforms that want $500 a month just to get started... you name it, I've probably run a campaign on it. And frankly, most of them are either too complicated or too expensive for the average small business owner.
Faisco is different.
I deployed their "Crazy Karting" game for a yoga studio in Portland, and they got 1,362 new newsletter subscribers in two weeks. I used the "Scratch Ticket" for a bookstore down in Atlanta-got them over 1,000 new Facebook page likes in three weeks. Just a few months ago, a Montreal craft brewery used the "Whac-A-Mole" game and saw their Instagram story views jump by 1850 in less than two weeks. These aren't just vanity metrics... these are real people in their communities who are now paying attention.
The main reason I stick with this platfrom is speed. I can sit down with a client, and we can have a professional-looking, engaging campaign live before we finish our coffee. That’s not an exaggeration.
Which Games Actually Work? (Not Just the Pretty Ones)
This is where a lot of businesses get it wrong. They pick a game because it looks cool, not because it matches their goal. You have to be strategic.
What I've found works best for my clients are the simple, almost primal, games. The Instant Draw ones-like "Lucky Spin," "Scratch Ticket," and "Lucky Draw"-are absolute gold for lead capture. I've seen landing pages with these hit 40%+ conversion rates. Why? It's that instant dopamine hit. People can't resist finding out if they won right now. No waiting, no complex rules. Just spin and win.
Then you have the more Reactive Games, like "Whac-A-Mole" or "Burger Stacker." These are perfect for pure engagement. People play them multiple times to beat their own score, and then they share them to challenge their friends. Its just human nature. You get that competitive element going, and suddenly people are marketing for you. I hate when people say 'go viral', it's such a useless piece of advice, but this is how you get that organic sharing without begging for it.
And don't even get me started on the seasonal stuff. Faisco has pre-built templates for Christmas, Halloween, Black Friday... everything. I've used their "Fill My Christmas Stocking" game for three different retail clients, and every single one of them saw engagement go up by over 300% compared to their normal holiday posts. It's a no-brainer.
The Tech Stuff That Usually Sucks (But Doesn't Here)
Here’s my biggest pet peeve with most giveaway tools. The integration. They say they "integrate" with Facebook or Instagram, but what they really mean is you get a clunky link to share. That's it. And that kills your engagement because people on Instagram do not want to click a link, go to a new site, and fill out a form. They just won't do it.
Faisco actually gets this right. Their games feel much more native to the platform you're on, whether it's Facebook, Instagram, TikTok, or even LinkedIn. The mechanics work within the flow of how people use that specific app. That-right there-is probably half the battle.
And yeah, everyone always asks me about Gleam. io. Look, Gleam is a solid tool. It's powerful. It's also $39/month for the basic plan and, honestly, it's overkill for 90% of the small businesses I work with. It's like using a sledgehammer to hang a picture frame. With Faisco, you get all the core functionality you actually need, and it's so much easier to set up. I can teach a client to use it in ten minutes. The same can't be said for some of the other platforms.
Okay, Byron. What Kind of Results Are We Talking?
I'm not going to sit here and promise you a million followers overnight. That's just dumb. But what I can tell you is what I see over and over again with my clients.
Typically, a business running their first Faisco campaign will see a 200-400% increase in social media followers and a 150-300% growth in their email list. In the first month. Seriously. I remember this one client, a chiropractor, who was so skeptical. He said, "Byron, no one wants to play a game from a chiropractor." We ran a simple "Puzzle Challenge" related to posture myths. He got 40 new patient inquiries. Forty! He was... stunned, to say the least.
These results happen not because Faisco is some kind of magic wand. It's because you're finally breaking through the noise. You're giving people a fun, two-way interaction instead of just shouting "BUY MY STUFF!" into the void. It’s a pattern interrupt.
So here's my advice for you this week. Go look at your last five social media posts. Pick one. Now, how could you turn that same message into a simple game? A post about your new coffee flavor? Make it a "Lucky Draw" for a free cup. A post about a new service? Turn it into a quiz game with a discount for finishing.
Just start simple. That’s always the key.
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