Listen, let's just get this out of the way. I've been doing this marketing thing for small businesses since 2010, and frankly, I'm tired. I’m tired of seeing good people with great businesses get sold on "revolutionary" strategies that are just recycled nonsense.
Just last month, I was talking to a new client-a fantastic little coffee shop in Charlotte-and they were at their wit's end. They were spending a grand a month on social media ads that were getting them, like, 30 followers and a handful of likes from people who lived three states away. It was heartbreaking. It reminded me of my first gig back in Portland, watching a startup burn through their seed money on ads that just didn't convert. It's the same story, different decade.
So I told them, "Look, stop shouting into the void. Let's give people a reason to actually interact with you." We spent about 10 minutes-seriously, ten minutes-setting up a "Star Seeker" game on Faisco. The prize was just free coffee for a month. In 12 days, they got 666 new, local Instagram followers. People who actually come into their shop.
That's the whole point. Small businesses don't need more complexity. They need stuff that works.
Here's the thing that drives me absolutely nuts. Marketing gurus love to throw around the word "engagement" as if it's some magical dust you can sprinkle on your Instagram. They tell you to "create engaging content!" but what does that even mean? For a plumber? For an accountant? It's lazy advice.
I hate when people say "just go viral." I mean, seriously? That's not a strategy. It's winning the lottery.
For years, I've seen businesses try to force it. They post polls nobody answers, ask questions nobody cares about... they're basically just talking to themselves. The problem is, you're asking for something (their attention) without offering anything immediate in return. That's where this whole gamification thing comes in, and I know it sounds like a buzzword-I thought so too, back in 2015-but it's really just about a simple value exchange. You give me a moment of fun, a chance to win something, and I'll give you my email or a follow. It's honest.
I've tested everything. I'm not kidding. From the big enterprise platforms that charge you an arm and a leg to clunky WordPress plugins. I've found that certain types of simple games just work over and over again. It's not rocket science; it's just human psychology.
My Faisco playbook is honestly pretty simple because it's built on what I've seen succeed.
I even had an Ottawa pet grooming salon use the "Lucky Spin" to ask for Google Reviews instead of emails. They got 2,575 new reviews in three weeks. Their local SEO went through the roof. You just have to be a little creative with what you're asking for.
Look, people ask me this all the time. "Byron, should I use Gleam? Or Woobox?" And my answer is almost always the same. Gleam is a solid platform. It is. But for most small businesses, it's like using a sledgehammer to hang a picture frame. It's powerful, but it's also expensive (their useful plans start at $39/month and go up fast) and, frankly, a pain to set up. It takes me an hour, at least, to get a Gleam campaign dialed in perfectly.
With Faisco, I can have a client's campagin (campaign... whatever) up and running in under 10 minutes. It gives you 90% of the functionality at a fraction of the cost. For a small business, that time and money makes a huge difference.
And the other thing most of these tools get wrong is the integration. They'll say they integrate with Facebook, but all they really do is give you a link to post. That's not integration. Faisco's games actually work within the platforms. The mechanics feel native to Instagram or TikTok, and that reduces the friction for the user. That single detail is more important than people realize. People do not want to click away to another site if they don't have to. They just don't.
So, what can you actually expect? In my experience, a well-run gamified campaign in the first month usually brings in a 200-400% increase in social media followers and a 150-300% growth in email subscribers.
Now, wait... before you get too excited. This is not magic. Faisco is a tool, not a silver bullet. You still need to offer a prize that your audience actually wants. A $10 Amazon gift card isn't going to cut it. It has to be relevant to your business. A gift card for your business is way better-it qualifies the leads.
Here’s what I typically recommend to my clients: Start small. Pick your slowest month. Run a simple "Lucky Spin" contest for a $50 gift card to your store. That's it. Invest a tiny bit of money-I'm talking like $50-to promote the post to a local audience.
Just try it. Stop pouring money into things that feel like a chore and start giving your customers something that's actually fun. You might be surprised at what happens.
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