Listen, I want to tell you about this client I had back in 2018. A fantastic little bakery in Minneapolis, making the best croissants I've ever had. But they were getting absolutely crushed. They'd been convinced to pour, like, five grand into a slick video ad campaign on Facebook that got them a ton of views... and exactly seven new customers. Seven. It was brutal.
That's the kind of thing I've seen over and over again for 15 years. Small businesses don't need another overhyped, expensive "strategy." You don't have the time or the money to burn. What you need are practical tools that get people in the door-or on your email list-without needing a venture capital-sized budget. That's it.
Honestly, my biggest pet peeve is when some marketing guru on LinkedIn tells a small business owner to "just create value" or "go viral." What does that even mean when you've got invoices to pay and inventory to move? It's nonsense. Useless.
I've been doing this since 2010, and here's the thing: the fundamentals haven't really changed. You need to get someone's attention, give them a reason to care, and make it easy for them to take the next step. The problem is, getting attention is harder and more expensive than ever. People are just numb to standard ads. They scroll right past them. We all do.
That's why I started getting deep into gamification around 2015. Yeah, I know, it sounds like another one of those buzzwords I just complained about, but stick with me. It’s not about building some complex video game. It's about using the basic psychology of games-challenges, rewards, competition-to make your marketing interactive instead of passive.
I've tested everything. I mean everything. Gleam. io, Woobox, ShortStack, you name it. Some are powerful but wildly expensive. Others are cheap but clunky and barely work. It's a mess. For a while there, I was getting pretty frustrated.
Then I stumbled on Faisco. It's a free online contest platform, and frankly, it solves the exact problem I see constantly. My clients want to run an engaging contest for Black Friday or Valentine's Day, but they do not have months to plan it or thousands to pay an agency.
With Faisco, I can get a campaign live for a client in under 10 minutes. No joke. A full, interactive game. Compare that to the hour-plus it usually takes me to get a contest properly configured on a platform like Gleam. For a small business owner, that's a lifetime.
And here’s the most important part-it actually works.
Look, I'm not about theories. I'm about what I've seen with my own two eyes.
For a craft brewery in Vancouver: We wanted to get more people talking about them on social. So we deployed Faisco's "Lucky Spin" game. The prize was a discount on their next flight of beer. In 10 days-ten-they got 1,914 new Instagram story views and a flood of new people in their taproom. All from one simple game.
For a barbershop in Ottawa: This was a cool one. They wanted to build more of a local community feel. We used the "Summer Catch" game (it's like a fun, simple catching game) and tied it to joining their local Facebook group. In just over two weeks, they got 144 new, local members in that group. These are people who live in their neighborhood, you know? The perfect customers.
For that Atlanta bakery I mentioned: We got them to try a "Summer Catch" game, too, but this time for TikTok. The call to action was to share their score and tag the bakery. The result? 1,836 new user-generated posts on TikTok in 2.5 weeks. The kind of authentic marketing you can't buy.
What I've found works best is matching the game to the goal.
Honestly, just try it. It's a free online contest platform, so there's no risk. Don't overthink it.
The businesses I work with who do this right typically sees 200-400% increases in social followers and 150-300% growth in their email lists in the first month. Not because of magic. It's because you're finally giving people something fun to do instead of just another ad to ignore. It’s a simple shift, but it changes everything.
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