How to break the deadlock for offline retail going global

With the rapid development of digital business, all industries are seeking digital business solutions that suit their own positioning, and convenience store operations are no exception.，todayusComeChatGoing overseasofOfflineretailindustry。

According to data, 73% of convenience stores have established membership systems, an increase of 13% month-on-month.andGoing overseasofOfflineretailalsoCanContinuously enhance the value of its membership system through digital marketing methods.

now,abroadOfflineretailCompetition is extremely fierce due to severe homogeneity. If you want to break through, you must provide users with more convenient services and better capture the hearts of consumers.

Currently ChinaAlsoManyGoing overseasofOfflineretailCompanies are actively transitioning to digital operations. Some convenience store companies at the forefront of this transformation have already completed initial retail upgrades through their exploration in recent years.

todayusComeanalyzeone timehowpassmarketinggamePlayliveabroadOfflineretail. Now, let us take a look.

01

Refined community operations to increase member repurchase rates

byconvenience storeFor example，CanpassTwitter/Facebookcontent output, providing differentiated services to customers in different regions. Furthermore, the company leverages private domain traffic for refined operations, building a closed loop of online and offline membership services: It directs users from offline stores to online and private domains, and then guides customers to repeat purchases through high-quality, personalized services.

In order to complete this service closed loop, you don’t have to use a large and complex system. You can also boost store sales by using simple new digital gadgets.themUse it in one storeFaisco, and achieved this closed loop by creating daily lucky draws.

Stores use Faisco to launch daily sweepstakes on social media platforms like Twitter and Facebook. Users follow the relevant accounts in physical stores, win coupons from social media sweepstakes, and then purchase in-store. This purchase accumulates membership points, which in turn encourages repeat purchases.

In addition, social media activities have two other benefits:

First, it can activate private domain fans and improve user stickiness. Only after customers receive tangible benefits through activities will they recognize the value of the brand and spontaneously recommend the brand account to their colleagues, family, and friends.

Second, you can attract new customers through events. After the lucky draw, encourage users to follow your event on Twitter or Facebook, and set up sharing incentives to encourage them to share the lucky draw with their friends and family, leveraging the power of social media to spread the word.

02

Offline store interaction to improve user stickiness

The sales of urban convenience stores are closely related to the population they cover in the area where they are located.bigIn cities, a single store covers a population of about two thousand people, and competition between convenience stores in the same area is extremely fierce.

Therefore, in addition to differentiating themselves from similar stores through product structure, convenience stores also need to improve user experience, strengthen relationships with consumers, and thus increase sales.

For example, convenience stores near residential areas are primarily driven by the residents themselves. Therefore, the competition among convenience stores is about building customer loyalty and converting random foot traffic into regular customers. Besides increasing their online presence, offline platforms can also leverage interactive games to foster deeper engagement with customers.

useFaiscoInteractive games can invite offline customers to participate in activities face to face and take this opportunity to communicate with users.

Interesting holiday games, especially popularyoungIt is popular among consumers, and after the game, players can also draw coupons and other benefits, killing two birds with one stone.

FaiscoIt is simple and easy to use. Convenience store staff can easily create activities without any training and go online at any time without spending extra manpower to manage monitoring.

03

Leveraging digital transformation to boost store sales

In recent years, more and moreOfflineretailGoing overseas，anduseDigitalizationmarketing, carry out "cross-border" cooperation integrating online and offline, 40%Merchantsthink,OfflineretailGoing overseasThere is still a lot of room for development in the market, which is an inevitable trend.

FaiscoThe tool currently covers a variety of business scenarios, from online and offline marketing activities to store customer management. As an enabler to help small and medium-sized enterprises upgrade their digitalization, it has helped many physical stores improve their online and offline capabilities.

Whether it isGoing overseasbrandconvenience store,Self-serviceRetail MachinesstillGoing overseassupermarketbrandwait, you can useFaiscoThe tool realizes a closed loop between online and offline, improving store performance.

ChinaGoing overseasenterprise，learnuseyoutube marketingandFacebook Advertising MarketingyesCrucialof。