Overseas offline restaurants

Introduction

When domestic catering businesses expand overseas, how can they rejuvenate themselves during marketing periods? A catering brand collaborates with Faisco, driven by the dual wheels of 'catering going global + innovative marketing', to create a benchmark case for the integration of online and offline operations in the overseas catering industry, providing new solutions for festival marketing!Build a private domain traffic matrix to achieve two - way traffic interconnection

In the highly competitive overseas catering market, Chinese catering breaks the traditional'meeting customers in the store' model and builds a traffic closed - loop of 'online customer attraction + offline experience + private domain precipitation'.

Offline scenario customer attraction: Embed Faisco interactive games (such as the 'drink fishing' action game incorporating brand information) in the waiting area of overseas stores. Customers can scan the QR code to participate in the game and win coupons, which not only relieves waiting anxiety but also accurately guides in - store customers to private domains such as Twitter/Facebook and communities.

Online fission communication: Launch an 'invite friends to draw a lottery' activity on Twitter posts and the brand's own mall. Users can get an additional lottery chance for each friend they invite.

Combined with games such as the 'brand lucky wheel' and 'brand exposure in splash ads', stimulate users to actively share through interesting interactions, achieving viral communication of 'old customers bring new customers'.

Highlights of the case

Deeply integrate Chinese catering culture and brand information into marketing activities. For example, integrate brand information and Chinese catering culture terms into the 'drink fishing' game, allowing consumers to feel the brand's cultural heritage during the game, which not only increases participation but also strengthens brand recognition. After the event was launched, the single - event interaction volume exceeded 100,000+, and the new customer growth rate increased by 35%.

Refined operation of the private domain to activate the full - life - cycle value of users

Facing a large number of in - store customers every month, achieve efficient conversion from 'traffic to retained customers' through Faisco tools.

Full - scenario interactive retention: Initiate light interactions such as 'DIY recipe voting' and 'blind taste tests of food items' in private domain communities, and combine them with games such as the 'hamburger competition' and 'fruit challenge' to keep users active daily.

Key points of operation: Connect the chain of 'game interaction - coupon issuance - in - store verification' through Faisco interactive games. Coupons obtained by users in the game can be directly used by scanning the QR code in the store, shortening the consumption path.

Faisco empowerment: From tools to strategies, escort marketing explosions throughout the entire chain

The expansion of domestic catering overseas is not an adjustment from scratch but a migration and replication of successful domestic practices, using digital tools to activate the cultural core. The practice of this catering brand proves that with Faisco's 'easy - to - use tools + professional operation strategies', even Chinese catering brands can play new tricks overseas, achieving a two - way explosion of brand awareness and sales!

Overseas social media marketing such as TikTok marketing and Telegram marketingDigital marketingis one of the important choices for Chinese overseas - going enterprises.