Revitalize traffic in offline overseas restaurants

Introduction

When domestic catering businesses expand overseas, how can they rejuvenate themselves during marketing periods? A catering brand collaborates with Faisco, driven by the 'overseas expansion of catering + innovative marketing' dual - engine model, to create a benchmark case for the integration of online and offline operations in the catering industry.Overseas ExpansionThis is a benchmark case of online - offline integration, providing a new solution for festival marketing!

Build a private - domain traffic matrix to achieve two - way traffic interconnection

In the highly competitive overseas catering market, Chinese catering breaks the traditional 'waiting for customers to come to the store' model and builds a traffic closed - loop of 'online traffic attraction + offline experience + private - domain precipitation'.

Offline scene traffic attraction:Embed Faisco interactive games in the waiting area of overseas stores, such as the 'drink fishing' action game with brand information embedded. Customers can scan the QR code to participate in the game and win coupons, which not only relieves the anxiety of waiting but also accurately guides in - store customers to Twitter/Facebook and communities.

Online fission propagation:Launch an 'invite friends to draw prizes' activity on Twitter posts and the brand's own mall. Users can get an additional chance to draw prizes for each friend they invite.

Combined with games like the 'brand lucky wheel' and 'brand exposure on splash ads', stimulate users to share actively through interesting interactions, achieving a viral spread of 'old customers bringing new customers'.

Highlights of the case:

Deeply integrate Chinese catering culture and brand information into marketing activities. For example, integrate brand information and terms related to Chinese catering culture in the 'drink fishing' game, allowing consumers to feel the brand's cultural heritage in the game, which not only improves participation but also strengthens brand recognition. After the event was launched, the single - event interaction volume exceeded 100,000+, and the new - customer growth rate increased by 35%.

Fine - grained operation of the private domain to activate the full - life - cycle value of users

Facing a large number of in - store customers every month, achieve efficient conversion from 'traffic to retention' through Faisco tools.

Full - scene interactive retention: Initiate light interactions such as 'DIY recipe voting' and 'blind taste tests of food items' in the private - domain community, combined with games like the 'hamburger competition' and 'fruit challenge' to keep users active daily.

Key points of operation:

Connect the link of 'game interaction - coupon issuance - in - store verification' through Faisco interactive games. Coupons obtained by users in the game can be directly scanned and used in the store, shortening the consumption path.

FaiscoEmpowerment: From tools to strategies, escort marketing success throughout the whole process

The overseas expansion of domestic catering is never an adjustment from scratch but a replication of successful domestic models, using digital tools to activate the cultural core. The practice of this catering brand proves that with Faisco's 'easy - to - use tools + professional operation strategies', even Chinese catering brands can create new trends overseas, achieving a two - way explosion of brand awareness and sales!

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